We've all tried them & there's one thing we can all agree on. They cause pain & irritation that make life's simple pleasures like a glass of iced water or a hot cup of tea unenjoyable due to that short, sharp sensation known as sensitivity.

The cause of this sensitivity & discomfort?

We began speaking to dental experts to try and find out why home whitening products are so notorious for causing tooth sensitivity & irritated gums. The answer? A single ingredient; Hydrogen Peroxide.

Dry teeth thoroughly before use. Peel off the long strip and apply sticky side to top teeth. Press strip down firmly and fold over back of teeth to secure. Repeat for short strip on bottom teeth. Allow 30 minutes for whitening treatment. Remove strips and rinse mouth with water. Use PAP+ Strips as often as needed.

No more post-strip sensitivity.

We’ve improved whitening strips with our PAP+ formula, that provides fast whitening, desensitising, and remineralising benefits, all without any tooth sensitivity.

The cause of this sensitivity & discomfort?

We began speaking to dental experts to try and find out why home whitening products are so notorious for causing tooth sensitivity & irritated gums. The answer? A single ingredient; Hydrogen Peroxide.

We knew there had to be a better way, so we set out to find it.

An ingredient so dangerous that the EU effectively banned it? We knew there had to be a better way. So we set out to create a whitening formula that was just as effective as peroxide, but without the nasty side effects of tooth sensitivity, gum irritation & enamel damage.