Who We Serve:
B2C oral care / beauty brands expanding SKU depth;
Marketplace (Amazon/Lazada/TikTok) private-label sellers;
Independent DTC founders scaling from 1 to multi-product portfolios;
Offline FMCG / beauty retailers adding premium oral care sets
Their Core Challenges:
Need differentiated whitening strips (not generic Alibaba commodity)
Moderate MOQ + fast lead times without enterprise pricing
Proof of efficacy & safety to increase conversion and reduce returns
Packaging & claim compliance for multi-region listings (EU/US)
Managing product reviews: sensitivity complaints & uneven results
Desire for versioning: sensitive, fast-act, maintenance SKUs for LTV
Need stable supply & batch consistency to avoid stockout penalties
Solutions we offer
Product Tier Architecture
We help you launch a structured whitening strip ladder (Fast Lift / Daily Care / Sensitive / 360 Premium) to widen AOV and upsell funnels.
01
Customization Lite
Rapid semi-custom: choose PAP level, flavor profile, film thickness, sachet finish, box format; artwork template turnaround in 48h.
02
Efficacy & Safety Toolkit
Provide shade panel summary (2–5 shade avg), ingredient transparency sheet, peroxide-free certification, microbiology + heavy metals COA to power PDP content.
03
Sensitivity Mitigation
Embed nano-hydroxyapatite + potassium citrate or offer companion remineralizing serum mini; reduces negative post-use reviews.
04
Marketplace & Retail Compliance Assist
Label claims pre-check, INCI + SDS bundle, EU cosmetic file guidance, US claim risk flags—reduces listing takedowns & reseller friction.
05
Supply Chain Stability
Flexible MOQ start (e.g., 5K–10K sachets) scaling to bulk; forecast alignment + safety stock program reduces OOS and ranking loss.
06
Data & Traceability
Each lot QR-linked to batch COA; helps customer support respond to authenticity or quality queries instantly.
07
Launch Acceleration Assets
Pack-in instruction card copy, lifestyle + macro product photo kit (optional), basic usage animation script to speed listing build.
08
Recommended Products
Premium PAP Teeth Whitening Strips
Formula: Phthalimidoperoxycaproic acid (PAP) - gentle yet effective
Benefits: No sensitivity, enamel-safe, professional results
Customization: Strength levels, strip sizes, packaging options
Target Market: Premium B2C brands, professional retailers
Formula: Hydrogen peroxide variants (6%, 10%, 14%)
Benefits: Fast results, dentist-recommended strength
Customization: Gel consistency, strip materials, flavoring
Target Market: E-commerce sellers, beauty retailers
Formula: Activated charcoal with natural whitening agents
Benefits: Natural appeal, Organic ingrident
Customization: Charcoal sources, additional botanicals
Target Market: Natural/organic focused brands
Dead Sea Salt Whitening Strips
Formula: Mineral-rich Dead Sea salt formulation
Benefits: Unique positioning, premium mineral content
Customization: Salt concentration, additional minerals
Target Market: Luxury beauty brands, spa retailers
Customer Case
US E-commerce Brand Achieves $10M Monthly GMV with Onuge's Custom Teeth Whitening Strips
An independent US e-commerce seller partnered with Onuge to revolutionize their teeth whitening product line. Within just 3-5 days, our rapid prototyping team delivered initial samples, followed by our design team creating targeted packaging for three distinct demographics: men (sleek black design), women (elegant rose gold), and seniors (clear, easy-read fonts).
The breakthrough came when we optimized the product configuration from standard 14-strip boxes to compact 5-7 strip packages. This strategic reduction lowered the entry barrier for new customers (reducing cost from $45 to $18 per trial) while increasing repurchase frequency by 340% among existing customers.
Our sales team conducted comprehensive market analysis, identifying key differentiators including PAP+ formula enhancement and enamel-safe ingredients. We developed three specialized formulations: "Sensitive Care" for first-time users, "Professional Strength" for regular users, and "Rapid Results" for special occasions.
Results achieved within 8 months:
Monthly GMV grew from $800K to $10.2M
Customer acquisition cost decreased by 60%
Average order value increased 185%
Customer retention rate improved to 78%
This success demonstrates Onuge's comprehensive OEM/ODM capabilities, from rapid prototyping to market-driven product optimization, helping brands achieve exceptional growth in the competitive teeth whitening market.
Your Journey to Success - 7 Simple Steps
01 Step
Discovery & Consultation (Week 1)
Initial consultation and needs assessment
Market analysis and competitor review
Product recommendation and customization options
02 Step
Product Development (Week 2-3)
Formula selection and customization
Packaging design and branding integration
Sample production and testing
03 Step
Approval & Refinement (Week 4)
Sample evaluation and feedback
Formula adjustments if needed
Final specifications confirmation
04 Step
Production Planning (Week 5)
Production scheduling and timeline
Quality control protocols establishment
Regulatory documentation preparation
05 Step
Manufacturing (Week 6-8)
Full-scale production launch
Real-time quality monitoring
Progress updates and communication
06 Step
Quality Assurance (Week 9)
Final product inspection
Packaging and labeling verification
Documentation and certification completion
07 Step
Delivery & Support (Week 10+)
Logistics coordination and shipping
Post-delivery support and monitoring
Ongoing partnership and expansion planning
Contact Us
Company Positioning
Leading manufacturer of teeth whitening strips in the world
Corporate Vision
Rigorous and persistent research and development spiritBe open and cooperative
Our Services
Onuge Personal Care (Guangzhou) Co., Ltd always abides by the corporate spirit of being concentrative, practical, efficient and passionate, and serves every consumer with high-end oral care products and superior tooth whitening products.
